What can an e-Commerce merchant do to avoid chargebacks?

In addition to the best practices described in How can I avoid chargebacks?, e-Commerce merchants should follow these additional best practices.

Do:

• Clearly indicate the expected delivery date on the transaction receipt or invoice.
• Contact the cardholder in writing if the merchandise or service cannot be provided or is delayed.
• Provide a valid customer service number and/or transmit a URL address with the transaction.
• Provide merchandise or services as described to the cardholder.
• In the event the cardholder receives defective merchandise, or they do not receive the merchandise as described; resolve the issue at first contact.
• Ensure merchandise and services match the verbal description for non-face-to-face transactions at the time of purchase.
• Obtain positive AVS and ship merchandise to the confirmed address only; the bill-to and ship-to address should match.
• Participate in the ”Verified by Visa Program” for e-Commerce transactions.

Do not:

• Charge the cardholder until the merchandise is shipped.